MAIN TASK - PHOTOGRAPHS

This image was used for my DPS' main photograph
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This image was used on the Contents

This image was used on the contents

This image was chosen for my front cover; main image

This image was used on Contents

This image was used on Contents

This image was used on Contents

MAIN TASK

PUBLICATION PLAN:

Title:

Positioning Statement: It’s all and more of the Jazz
Frequency of Publication: MONTHLY
Price: £2.55
Distribution: Newsagents and supermarkets: Music stores such as HMV

Rationale: The approach of the magazine is based on the results of my questionnaire, therefore it is audience orientated. The magazine will include popular regular content such as music charts etc. The target audience is the inspiration for this magazine and will include what they want to know not what the music industry wants to feed its readers.

Style: The magazine is for music lovers, who want to combine the iconic and modern twist on jazz/swing music; the use of mature lexis and slang will unite the two different eras of music together to produce text that will entice the target audience.
On the front cover there will be one main image and throughout the contents page and double-paged spread the images will be the principal feature. I will use creative photography to capture the interest of my readers and improve the intensity of articles.

Regular Content:
New to…(section)
Chart Listing
Forums
Great Gigs: the months best gigs
Reviews
Name that instrument: competition
Puzzles
Subscription
Quiz
Swing tips for the month
Where to buy? (Suits, instruments…)
Up, close and personal interviews with star names


Feature Content:
Michael Buble: The story behind the microphone (World Tour 2009)
Article about Jamie Cullum and his return to stardom
Harry Connick Jnr did it “his way”
Ray Quinn spills his swing passion
Simon Cowell on Xfactor’s “BIG BAND” week
Robbie & his Swinging days
That’s life by Sinatra
Tribute to the Rat Pack
Free Buble coupon for CD
Michael McIntyre uses Buble material on tour!
Me & my Shadow: How I want to be a swing artist at 16
Could James Morrison enter the Big Band business?
New York becomes the new face of swing
Jamie is the ‘key’
Top 10 gigs planned for 2010
Can pop stars transform to swing stars?
Album of the year
Travel – The highlights of stardom
How to sing swing?
Poll: Up, close and personal gigs or concerts in arenas?


House Style:
Coverlines: Ariel Black
Headlines: Ariel Narrow
Standfirst: Centaur - 14pt
Captions: Centaur – 8pt
Features in first paragraph: drop capital ‘centaur’ , 6 lines deep, the first phrase will be in capitals
News first paragraph = Body text: The paragraph will be in 11pt, the first phrase will be in capitals and the whole text is ‘Times New Roman’.
Colour scheme: Purple. This is because, purple was the most favourite colour

Drafts for my publication

Front Cover
Contents Page

Double Page Spread

MAIN TASK - QUESTIONNAIRE

• Questionnaire and Results


• I have designed and created a questionnaire that will help me identify the key aspects of my music magazine. The following graphs represent the results from my questionniare, filled out by 20 people.

1. Are you Male or Female?

This graph shows that I surveyed a total of 20 people, of which 13 were female and 7 were males. Therefore my results may be slightly biased towards females even though my original aim was to ask the same amount of people for each sex.

2. How old are you?

The bar graph suggests that most people who I surveyed were ages between 16 up to 21. This will allow a more youthful outlook throughout my questionnaire.


3. Do you prefer a band or solo artist on the front cover?



These results show that most people favoured a solo artist on a music front cover; therefore I will use a solo artist as the main image on the front cover.


4.Who is your favourite band?

Maroon 5 was the top favourite band which suggests that the people I surveyed. These results maybe biased through age because I asked more of the younger age and therefore their favourite bands will be more modern compared to the older bands which were collected; thus, I will combine modern and iconic music in my magazine.

5. Who is your favourite solo artist?

Michael Buble was the most favourite artist and his music really does link with my music magazine genre, therefore I will base my double page spread on Michael Buble. Plus he manages to unite modern and iconic swing music and appeal to younger audiences, which is what my aim is.


6. What is your favourite colour?


Green and Blue tied as the audience’s main colours. The bias result of having more females then males fill out my questionnaire does not change this result because the favourite were a neutral colour and a more masculine colour. I will therefore incorporate these colours into my music magazine.


7. How much would you spend on a new music magazine?



According to the majority, my results suggest that people would be looking to pay between £2.10 - £3.00. Therefore I will choose the middle value to be the price of my magazine, this will be £ 2.55.


8. Name your favourite Swing/Jazz/Big Band song?

The two most popular songs are famous Big Band songs that have been covered many terms by artists such as: the surveyor’s favourite Michael Buble therefore I will use him for my double page spread.

9. What three words come to mind when you think about Swing/Jazz?

Some of the words will be the topics of the coverlines found on my contents page and maybe on the front cover. This is because my audience thinks about these things when introduced to swing/jazz music.


10. How often would you/do you buy a music magazine?

Due to my results, purchasing a magazine monthly was the favourite and so my magazine will be a monthly music magazine.


11. On a magazine front cover, do “free” or “extra” gifts – attached to the magazine- attract you?


All of the surveyors said “ yes “ to being attracted to free gifts on a magazine so I will have a puff that will invite the audience in and offer free items or purchases within the new magazine I will design.


12. If a magazine had a website on the cover, would you browse it?
The majority of the results show that a website on the front cover will be suitable and browsed by my target audience. Thus, I will include a website address on the “strip” on the front cover.

13. Do you prefer to see one large image on the front cover or multiple images?


16/20 candidates voted for a larger image on the front cover, and so I will use a suitable images in this way to entice my target audience.


14. In your opinions, what is the best way to access music? (Choose 1)


Due to IPod/ Mp3 being the most popular answer I will use download charts as a regular content in my magazine; the other forms of accessing music could be used in order to combine modern and iconic ways of listening to the newest songs, this will then influence the audience to download new jazz/swing/big band music.